Global Coordination – The SHIFT Approach to International PR

As an increasing number of mid-size and even small companies venture into overseas markets, the need for a global PR program rises. However, our Global PR Survey shows that the majority of global PR programs are deemed “unsatisfactory” by the people who manage them. According to the survey, it doesn’t make a difference whether these companies have engaged a global PR agency or a global network of affiliate agencies to run their international PR program.

The SHIFT approach to international PR combines the best of the two models and offers an additional asset: A global coordinator to secure consistent messaging and branding.

Here’s what the SHIFT model of global coordination entails:

• SHIFT Agency Partners are private, independent, local – and handpicked by SHIFT to assure there’s a cultural fit with our client base
• SHIFT acts as the lead agency in the U.S. and manages administration and billing

The global coordination model encourages cross-agency creativity and out-of-the-box thinking. Clients can also chose the agency partners and – at any point in the relationship – tap a different regional partner if needed.

Read the survey press release

Download The Entire Survey

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Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.