Green Tech & Sustainability

Continuing government initiatives alongside the push for a revitalized and newly skilled workforce ensures that sustainability will be one of the world economy’s main engines for years to come. Every burgeoning industry welcomes a flood of competitors, and sustainability will see more than its share with the diversity of options – wind, solar, smart grid, and others.

History shows - industry after industry- that superior technology and solutions are never enough to guarantee success. Market leadership goes hand in hand with influence and awareness with your key audiences that is driven by public relations. Weather its leading edge bloggers, policy reporters or national business trends, SHIFT has the deep history in representing complex and dynamic technology and service sectors to help your particular brand of sustainability stand out.

In just a short period, SHIFT has exhibited great public relations success in the “green” space, with the following just a sample of our clients across the spectrum of sustainability:

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Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.